Glossar

Ad (Werbung)

Attribution & Attributionsmodelle

Awareness

Big Data

Bumper Ad

Candystorm

Community Management

Content

Conversion & Conversion Rate

CPA – Cost per Action

CPC – Cost per Click

CPM – Cost per Mille

CTA – Call to Action

CTR – Click-Trough-Rate

Custom Audience

Digital Immigrant & Digital Native

Display Ad (Bannerwerbung)

DSGVO

Engagement

Facebook Ads

Funnel (Marketing)

Geotargeting

Google Ads

Hashtag #

Impression

Influencer

KPI – Key Performance Indicator

Lead

Lookalike Audience

Messenger

Microtargeting

Millennial

Netiquette

Organische Reichweite

Reichweite

Retargeting

SEA – Search Engine Advertising

SEM – Search Engine Marketing

SEO – Search Engine Optimization

Share-Pic

Shitstorm

Social Media

Story

Targeting

Testimonial

TKP – Tausender-Kontakt-Preis

Tracking

Zielgruppe (Audience)